Service has always been a strong central theme of Concordia University. And this year, a special week had been set aside for that purpose. The University sought a way to emphasize the week and demonstrate that service was “cool.”
Concordia staff and students shared their stories of service in interviews shot in Wisconsin and Michigan showing the value and benefits of service both to the donor and the recipient.
Participation in Concordia’s Week of Service expanded to greater levels, with the two-fold result of more people being helped and a strengthening of the University’s mission of service.